Our Gillrie Institute Mission: Help dealers negotiate with confidence!

In today’s rapidly evolving technology markets it is our mission to provide automobile dealers with the tools and guidance they need to negotiate for dealership systems with confidence. Everything we do we believe in empowering dealers and challenging technology vendors to level the negotiation playing field.

Our team of experts helped over 7,000 car and truck dealers in the US and Canada to dramatically reduce technology expenses and get them the right system for the best possible price and terms. That makes us the most-trusted dealer technology advisor in North America.

We are successful because we are the only independent consultant in the industry that can tell dealers exactly what others pay for technology. Our analyses and benchmarks reflect real-life transactions and build the starting point for every negotiation.

By walking dealers step-by-step through the process of selecting their next Dealership Management System (DMS), Customer Relationship Management System (CRM), or Phone System (VoIP), we allow our clients to focus on what they do best: sell and service vehicles.

Our Gillrie Institute Values drive us everyday