Lou Bachrodt Family / Chevrolet – Finishing “Mission Impossible”: Switching DMS Vendors in only 60 days
Rachel Bachrodt, operating manager of Lou Bachrodt Chevrolet in Rockford, Ill. and a sister Buick-GMC store nearby, was worried when the dealership’s longtime DMS vendor, Reynolds and Reynolds (R&R), gave her an ultimatum: sign a long-term contract or lose service in 60 days. She was incensed and determined not to stay with Reynolds but she didn’t think she had any choices. ADP, her preferred vendor for a new DMS solution, had lead times for a new installation that extended out six to eight months – a timeframe that just would not work in Rachel’s situation.
What we did:
A discussion of the situation with the senior staff at the Gillrie Institute led to the question, “If we could get ADP to do an emergency installation within the sixty day window, is that what you would want to do?” Her affirmative response prompted the Gillrie staff to reach out on their client’s behalf to ADP’s VP/GM for the respective region of the Lou Bachrodt Family stores, for special consideration. ADP agreed to reallocate its resources and put its “A” Installation Team to get the job done on time for Bachrodt.
What we achieved:
The Gillrie Institute immediately began detailed configuration evaluations and quick negotiations with ADP that resulted in a new DMS contract with a 45-day installation that provided the two dealerships with the latest technology at no increase in overall monthly costs. The dealer said she was surprised by how smoothly the transition was accomplished, and by how the stores made it through the difficult holiday season without losing any sales or service opportunities.