Most-trusted dealership technology advisor in North America.

With over 7,000 dealer partners and counting, the Gillrie Institute is the nation’s #1 consultant and advocate for automobile and truck dealers in their quest to reduce dealership technology expenses and get the right solutions for the best possible price and terms. Simply put, we help dealers negotiate with confidence!

Dealer Partners & Counting
Benchmarks from 300+ Vendors
Insightful Seminars Given
Years of Dealership Experience 


Check Our Services

We know what DMS problems dealers are facing. Learn more about how we can reduce your DMS bill and improve your contract terms and configuration.DMS Consulting
More and more dealers sign up for independent CRM systems. Read about the challenges and how we can help you succeed in your CRM quest.CRM Consulting
If you want to move your phone system to the next level, talk to us. We advice you on the best resellers and phones to avoid costly mistakes.Phone System Consulting

Meet Our Leadership Team

<strong>Paul Gillrie</strong>
Paul GillrieFounder
Paul founded the Gillrie Institute in 1992 and made it a landmark in the industry.
<strong>John Darmento</strong>
John DarmentoDirector
John, also a master negotiator, knows how to run dealerships. He did it for 25 years.
<strong>Stefan Drechsel</strong>
Stefan DrechselSenior Consultant
Stefan is our technology expert for DMS, CRM, Phone and other dealer systems.


Explore Some of Our Projects


Why Choose Gillrie

  • We are the nation’s leading dealership technology consultant.
  • Our scrupulous independence ensures best discounts and terms.
  • Our unique benchmarks show what other dealers are paying for technology.
  • Our systematic approach uncovers hidden costs.
  • Our proven method delivers reliable advice that dealers can actually use.
  • As a true dealer partner we guarantee satisfaction.
  • Our unbiased research gives our dealers a clear advantage.
  • We can advise from behind the scenes or negotiate for our dealers.


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